For those of us not familiar with NAF Digital, please tell us a little more about your website and core audience.
NAF Digital services a variety of clients from agencies, client direct, as well as publishers looking to reach their digital advertising goals. We do not limit our clients to a specific industry or vertical, but a large portion of our clients are direct response focused.
NAF Digital is known for direct partnerships with some of the largest directory sites like Whitepages,YP, Local.com, SuperPages, as well as many of the top ISP Portals like Windstream, Cox, Time Warner Cable and AT&T. That’s an extraordinary amount of scale across the United States, along with trust that consumers give due to it being the homepages of their internet provider. What are some other differentiators that you think make NAF Digital stand out?
Through our relationships with the online directories and ISPs we are able to deliver premium quality traffic that is brand safe and converts well for our clients. Scale is important in order to maximize reach for our client’s campaigns and through our partnerships we are able to guarantee our clients that they will only run on the sites we specify. Another key differentiator that sets us apart from the pack is our commitment to ensuring the performance of our client’s campaigns. Since most of our clients areDR focused, we are cognizant of the CPA metrics we are given. We are constantly checking on performance of lines daily and will make adjustments to keep the performance high for our clients.
To the extent that you can reveal, is there any aggregated data from the ISPs on their users, that you are able to integrate into an ad campaign?
When campaigns run on our ISP partner portals, users are high-quality, paid subscribers who pay for their internet access and have verifiable disposable incomes for purchases. A key data segment that we are able to layer on is geo-location. Due to the nature of the TV industry, only certain providers are in particular markets. This allows us to run local campaigns on portals that can deliver scale.