займы онлайн на карту срочно с плохой кредитной историей

The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue.

YP acquired mobile ad firm Sense Networks one year ago and continues to refine and experiment with geotargeting. In January, it announced a partnership with Tapad to enable cross-device retargeting based on a user’s search queries on YP.

“Five years ago, 18% of our revenue was digital, and in 2014 it [was] 44%. Next year it will be over half,” YP Chief Revenue Officer David Lebow said.

As with other print-digital media companies, revenue from YP’s historical business is important, but waning.

“Print is very much in a managed decline,” Lebow said. “Fewer people use the print book, and revenue follows audience. When you have 80 million users a month, ad dollars are going to follow.”

Read More Here